Elizabeth Harlow

About Elizabeth

With more than two decades in brand strategy and marketing, Elizabeth has mastered the perfect juxtaposition of brand, service and luxury, while seamlessly driving financial results. Elizabeth has held leadership roles with some of the world’s most iconic hospitality brands: from the luxury and lifestyle brands at Starwood (W Hotels, The Luxury Collection, Le Meridien, and St. Regis) to The Leading Hotels of the World, to Bellagio, her approach is laser-focused on the brand and customer to develop affinity, evangelism and customer lifetime value.


With a deep foundational belief that marketing is “Part Art, Part Science”, Elizabeth is a self-described “analytics junkie”, and knows that decision making needs to be guided and routed in data. This guiding principle applies across all aspects of brand and marketing verticals: from strategic branding and thinking to tactical decisions and channel management to human resource optimization. This can be achieved while concurrently, and essentially, building brands full of purpose and emotional connectivity to the customer.


Elizabeth holds a Bachelor of Science degree in Business and Economics with a Marketing Concentration from Richmond University in London, England.

Overview of Services

BRANDING

  • Brand Development and Strategy

  • Customer Research and Insights

  • Content Strategy, Creation and Curation 

  • Brand Partnerships, Development and Management

  • Social Media Strategy and Management

MARKETING

  • Marketing Strategy

  • Tactical Applications 

  • Channel Optimization and Management 

  • Media Planning and Execution 

  • Analytics and Insights