Brent J. Martin

About Brent

Brent boasts 25 years of industry experience with the unique combination of hotel operations and asset management combined with investment banking expertise. Further, he acquired extensive skills in executive leadership coaching and development during his years at Four Seasons.

 

Most recently, Brent was responsible for value creation across ten hotel assets as VP Asset Management for a publicly-traded REIT, including branded and independent hotels, from select service to luxury.  Throughout 12 years with Four Seasons, he honed his operational expertise as the General Manager of luxury hotels in Thailand, Philadelphia, Morocco and Vail, and he served as a strategic advisor to the CEO and CFO, in which he oversaw global strategic project assignments and worked extensively with third-party consultants to restructure the Four Seasons corporate office.  As part of his role, Brent trained more than 300 Four Seasons executives throughout the world in a transformative, three-day experience that delivered bottom-line and service improvement growth to over 20 hotels.  

Brent's early hotel career included operational management roles for Sofitel Hotels, Harrah's Casinos, and Embassy Suites in Florida, Mississippi, New Zealand and Los Angeles.  Prior to obtaining his MBA at Harvard Business School, Brent was an Associate in Investment Banking for Merrill Lynch in New York and London, where he provided M&A and corporate finance services to financial institutions.  

Brent received his AB in Economics at Harvard College and MBA at Harvard Business School. 

Overview of Services

HOTEL OPERATIONS:

  • Development and execution of operating strategies

  • Business plan and strategic plan development and Implementation

  • Operational excellence strategy

  • Short-term leadership solutions

  • Shareholder and customer value creation

  • Leading and developing high performing functional work teams

  • Cost efficiency deep dives

  • Labor optimization

  • Build organizational Infrastructure to support long-term growth

  • Implement luxury standards to achieve industry-recognized ratings (AAA/Forbes)

 

PROFIT OPTIMIZATION:

  • Effectively diagnosing opportunities and solutions

  • Diagnosis and analysis of data to guide decision making

  • Identifying and Implementing continuous Improvement processes

  • Brand positioning and shifting market share In competitive landscape

  • Developing Key Performance Metrics that drives results

  • Implementation of Processes and Best Practice to drive economies of scale

  • Identification of new revenue streams

CULTURE TRANSFORMATION:

  • Leadership workshops to achieve breakthrough results

  • Drive change and transformation to build and sustain a culture

  • Culture assessment, evolution and sustainability

  • Employee engagement and recognition strategy

  • Recruitment, training, development and retention strategy

  • Guest engagement strategy and service culture optimization

CHANGE MANAGEMENT:

  • Remove obstacles and breakdown barriers to change

  • Create a culture of accountability and transparency

  • Change management processes and tools

ASSET MANAGEMENT:

  • Asset value creation through strategic revenue management and operational efficiency

  • Strategic repurposing of assets including brand or use changes

  • Monetization of underutilized real estate

  • Capital project planning and management

CONTACT US

Heritage Consulting by B+R

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info@heritageconsultingbybr.com

Phone. 513-781-9784