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Angella Reid


About Angella

Angella Reid has decades of experience working at the highest levels of luxury hospitality, most recently at the head of The White House Executive Residence.  She was appointed Director of the Executive Residence and Chief Usher in 2011 by President Obama, making her the ninth Chief Usher in the history of The White House and the first woman to ever serve in this role. Angella served during both the Obama and Trump Administrations. 

In her over 30 years of experience in hospitality management, Angella has a proven track record of building and managing high performing teams in fast paced and complex environments.  She is known for implementing strategies which drive operational excellence and owner satisfaction. 

Overview of Services


  • Conduct comprehensive business performance audits and operational due diligence with specific recommendations and actionable solutions to Owners and Operators

  • Review Labor Controls and make recommendations for enhancements

  • Assessment of team performance and alignment with business objectives

  • Assessment of hotel’s competitive strengths, weaknesses, opportunities and threats

  • Provide interim property leadership

  • Mystery Shopping  

  • Improve quality of service through increased employee and guest engagement while managing costs

  • Establish Standard Operating Procedures, key lever to delivering expected employee and guest experience

  • Evaluate Preventative Maintenance programs for effectiveness



  • Analyze financial and operational deficiencies, develop Action Plans to grow Revenue, manage costs, while growing guest and employee engagement

  • Implement continuous improvement processes to ensure optimal efficiency and productivity

  • Create a culture of idea generation leading to implementation of Profitable Business Strategies

  • Strong P & L focus

  • Review  hotel service contracts to identify opportunities for greater efficiencies

  • Assist with the identification and purchase of pre-opening FF&E needs i.e. office equipment, housekeeping equipment, guest supplies, communication systems etc.



  • Review of Marketing plans and sales team performance

  • Review of market positioning

  • Assess Social Media footprint and website effectiveness



  • Establishing professional development plans to assist Operators in driving employee engagement

  • Evaluation of the service and employee culture of an organization focusing on identifying solutions to policies and procedures that impede productivity and quality of service

  • Create a culture of accountability and transparency

  • Drive change and transformation to build and sustain a positive work environment

  • Culture assessment, evolution and sustainability

  • Employee engagement and recognition strategy

  • Recruitment, training, development and retention strategy

  • Guest engagement strategy and service culture optimization

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